Alphabet could be looking to seriously step up its fitness tracking game — no pun intended.
According to a report from CNBC, Verily, Alphabet’s “life sciences” organization, is looking for partners to develop shoes that can track fitness by including things like the wearer’s movement and their weight.
According to the report, Verily has been showing off prototypes of the design to potential partners in an attempt to attract companies who might be willing to work with it.
It makes sense that Alphabet would be looking to improve its fitness tracking; Apple has largely lead the world of fitness tracking since the launch of the Apple Watch.
While the likes of Fitbit still have influence, Google’s Wear OS is only now improving its fitness tracking features and still isn’t really thought of as a leader in the space.
If the company were to release something like fitness-tracking shoes, it could differentiate itself from its competitors.