The trade press’s most famous source for real-time analysis, industry trends and commentary is going in-house: WPP’s GroupM hired Brian Wieser for its the newly-created role of global president, business intelligence.

In the role, Wieser will be tasked with driving and expanding GroupM’s thought leadership practice and collaborating with GroupM agencies and the broader WPP network to gather and analyze marketplace intelligence to provide clients with insights on markets, audiences, platforms, partners and industry dynamics.

Wieser will remain based in Portland, Oregon, reporting to global CEO Kelly Clark.

“We are thrilled to welcome Brian to our team,” Clark said in a statement.

“He has a deep understanding of economic and industry dynamics, consumer behaviors, media partners and technology platforms.

He is uniquely suited to create insightful analysis that will help our clients make marketing investment decisions.”

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