It is so crucial to get these three elements of the proposed structure right in the very beginning, that no amount of architectural detailing or facade materials can compensate for a building that is out of proportion or one that appears awkward within the surrounding landscape or environment.
Prior to computer-aided architectural design (CAAD) technology, architects used either wooden blocks or moldable clay to model the shapes, forms and inter-relationships of the building to achieve a clinical description of volumes.
A successful massing and orientation will allow the structure to take full advantage of site conditions and environmental conditions, such as:
massing architectural curtain wall systems
architectural designs that contribute to surrounding landscape
massing to connect with street life and urban venues