According to a survey by Bizzabo, 80 percent of marketers believe that live events are critical to their companies’ success and the majority of them (91 percent) plan on growing their event marketing budgets.

To do experiential activations right, brands need to be fully committed to the process and enlist talented partners to get the job done.

Collaborating with the right partners can do wonders for igniting a massive halo effect, extending the impact of an activation long into the future.

Here are three types of partnerships for brands to consider.

Creating trust with new audiences and prospective brand tribe members is paramount for building a loyal community.

Partnering with another brand that is hyper-relevant to your audience is a powerful link to reach your target audience.

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