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How Online App Reviews Affect Business Revenue?

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How Online App Reviews Affect Business Revenue?

But surprisingly, every four out of five apps across stores have fewer than five or six reviews which only means they couldn’t establish trustworthiness and credibility to their names.

While mobile apps offer a level playing field to help a small business owner competitions with large brands, the lack of reviews and ratings compared to the leading apps often make them suffer in terms of competition.

Reviews directly impact the first impression of a business brand on a customer.

The reviews can show the developers where the shortcomings that should be addressed and how the overall app user experience can be better.

Mobile app reviews apart from directly impacting user acquisition or app monetization also contribute significantly to the search engine results of the business.

In this respect, it must be noted that instead of focusing on the reviews and ratings on third-party platforms such as Facebook, Twitter, Yellow Pages etc, a business marketing a mobile app should concentrate more on their own website to generate app reviews that can directly influence visibility of their contents promoting the business and the app.

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