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Now an idea on the same theme is developing fast and could help to get your business recognised.
Although these mini-clips disappear after one hour – their impact is still great.
Young people in particular seem addicted to the more ‘closer to life’ aspect of a video – living candidly in the moment.
Rather than staging a photographic shot of carefully laid out products, a live clip could be an inspirational thought or just capturing an interesting moment.
Because of the urgency of Instagram Live, people are compelled to watch it; they know it will disappear soon.
At the end of your session try asking your viewers to sign up for more information or to pre-order a product to encourage them to act immediately and capture the moment.
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