A “subscriber list”, full of interested customers and prospects is a valuable resource to any online business.
It has therefore become essential for every entrepreneur and is a doorway of sorts to your prospects and customers.
Offer a “subscribe to our newsletter” form where prospects can leave their contact information to receive your emails.
They do not need to necessarily make a purchase immediately but have a good chance of becoming your customer if you can make them remember you.
Again, when a customer has already made a purchase and is in the process of checking out, make sure they have the option of clicking on a button that gives you permission to send them email communications.
Instead of using a one size fits all approach, using smart segmentation tactics to better cater to subscriber interests and needs works well.