Boy that big gorgeous Sony TV you spent a paycheck on is nice, too bad Google has implemented a “pilot” programme that now serves ads on it.

Sony’s televisions, as well as the Nvidia Shield and other products running the latest version of Android TV, has been hit with an irritating update from Google that serves ads on the home page, and no, there’s no super easy way to get rid of the ads.

The ads appear on the home screen in Android TV as a “Sponsored” channel full of apps and programming Google seems to think the user might enjoy.

Unfortunately, the channel is difficult to remove and can lead to obnoxious crashes to Android TV.

The ads were first reported at XDA-Developers and Google’s response to XDA-Developers was about as infuriating as one would expect.

Android TV is committed to optimizing and personalizing the entertainment experience at home.

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