Journey Builder’s user-friendly interface makes it easy to visualize and map the path of each customer’s journey with your brand.
Whether your campaigns include online channels such as email and mobile, or an offline channel such as direct mail, Journey Builder enables you to increase campaign performance and drive customer satisfaction.
Rather than requiring these triggers to be custom-built, this system enables clients to set up their own events that trigger on up to four specific trigger activities.
Most of these triggers are sent soon after a customer’s session expires.
For existing customers, journeys should include activities and products based on personal preferences (such as size and any previous order history) to make new products more easily discoverable.
Journey Builder can help your “getting started” experience become much more personal by establishing an interaction based on how the customer uses the app.