This article is from an episode of Matrix Moments by Matrix Partners India, a podcast featuring candid conversations on what it really takes to survive the startup world.

This is heavily revised from the original show transcripts.

In this episode, Matrix Partners India founder and managing director Avnish Bajaj talks about MoFu (middle of the funnel), how to continue retaining and engaging users, and what metrics to focus on.

What is MoFu and why is it significant for startups?

The bottom of the funnel is where the ultimate outcomes of your business are, whatever it is you’re trying to do.

Let’s talk about some sectors.

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