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Android or iOS-What Works Best with Limited Marketing Budget?

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Steve Tedson
Android or iOS-What Works Best with Limited Marketing Budget?

Smartphones and mobile apps have changed our everyday lives making it easier to carry out our day-to-day tasks like online shopping, flight booking, cab hiring and what not. When we talk about smartphones, there are two major players that dominate the mobile OS market- Android and iOS. Both the operating systems have their pros and cons, but no one’s value is lesser than the other. On one side, we have Android, known as a powerful open-source OS and another one is iOS, the proprietary champion. Both the players have strong internal competition and USPs of their own. They play a huge role in driving customer-centric business results through the development of mobile apps.

One thing that differentiates one platform to another is the budget. Many business owners believed that Android is the most feasible option for companies with a limited budget. However, the app’s cost doesn’t end with its development, as it needs to be marketed to make it a success. Without proper marketing, your app won’t be able to reach users, hence there will be no revenue. Today, we will learn which platform works best with a limited marketing budget.

Factors that impact the marketing budget of the app are as follows:

  • Launch of App

Marketing cost begins the moment your iOS or Custom Android App Development Companies finished developing your app. As apps need to be launched on the relevant app store to reach out to a larger customer base, one needs to register on the Play Store for Android apps and Apple App Store for iOS apps. However, there is a huge difference in the way both the app stores charge you. Onetime registration fee is required for the Android app launch while iOS app needs $99 per year registration. For the apps that may be short-lived, iOS is the better choice as one must pay only yearly fees and for the longer span apps like utility app that takes time to get a quick shot to popularity, Android would be the great option.

 

  • CPI (Cost Per Install)

Finding out CPI for an app is easy and equivalent to PPC. This metric acts as a useful strategy for app marketing campaign leading towards marketing using a limited budget. When app owners launch their apps for CPI, it enables them to pay only when the users install the app from the app store. Since the payment is made only after app installation, CPI never targets the ratio of how many people view the advertisement of the app. CPI rates can differ from location to location. However, CPI rates for iOS apps are slightly higher than Android apps. Apart from the CPI metric, there are other metrics that can be considered & all indicates Android to be more budget-friendly than iOS.

 

  • Target Audience

Another thing that impact the marketing budget of the app is the audience. Android is the leader in the global mobile market, which means it is a good option if the app is targeting a huge customer base. Though users in the US are more active on iOS, the overall iOS customer base is smaller, comprising only high-income groups of people with more time & money. While Android is mainly used in low-income countries. Know whether you will be able to target your main customer base or not and choose the platform wisely. Pick Android if you are aiming to go for a diverse demographic across the globe but if you need to target high-officials in the US, choose iOS. The platform is important as even your planned & budget-friendly marketing campaign would not bring the expected revenues with a wrong platform.

 

  • Cost of App Store Optimization (ASO)

ASO acts as the center of any app marketing campaign. As Android is a Google product, it always aims to keep the android apps above. People with good SEO knowledge will find it easy to optimize android app on Google. Though SEO & ASO are different, they are quite related to one another. Since Google comes up with several advanced algorithms that support Android apps, it is comparatively more beneficial to opt Google-powered OS. Another plus point is that Google is not the only platform where one can launch/optimize the app, as there are many device manufacturers that has its own app store. On the other hand, iOS has strong ASO capabilities that help to optimize new & existing apps.

 

  • Push Notifications

Talking about the customers' reaction to the marketing campaign of the app, the behavior can differ from platform to platform. Though iOS users are more active than Android users, Android users are more likely to click & react to push notifications than iOS users. One possible reason can be the difference in the way both the OS handle & display their push notifications. The iOS app notifications disappear once the users unlock the phone while Android push notifications stay on the notification bar and lock screen until it is being clicked by the user. If you are thinking to spend on functionality like push notification, Android is the best option for better reaction & quick response.   

Closing Statement

Are you a business owner who is thinking to build a successful app for your company? Don’t be stuck & choose the most suitable platform. Get in touch with the top iPhone app development company to build your app if you are targeting customers in the US. However, with limited budget Android is still the champion. It is comparatively easier to launch the Android app online & reach a huge customer base with lower investment. Think well before you choose!

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