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How to build CORPORATE IDENTITY THAT MAKES A DIFFERENCE?

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How to build CORPORATE IDENTITY THAT MAKES A DIFFERENCE?

The article explains the importance of strong corporate identity, providing reasons for its building and real examples.

We will look at cases of Nike, Starbucks, Chanel and other world-leading brands to learn the factors of their success.

You will also read about types and elements of business identity, its difference from other marketing concepts and the most common branding mistakes.

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