Promo Amazon Web Services has launched a series of videos to provide an insider’s view of how the cloud can help businesses stay one step ahead of their competitors.

The secret lies in a handful of groundbreaking rules, including one of the most surprising: break free of the R department.

Instead of restricting the creation of new ideas to one silo, AWS likes to let everyone in the company suggest and try out new concepts, both good and bad.

“You need a culture where failure is not merely accepted but celebrated,” says Darren Mowry, managing director, business development, AWS EMEA.

AWS’s flexible, on-demand cloud infrastructure encourages this, enabling companies to launch new initiatives without having to invest heavily in time and new IT infrastructure.

Constant customer feedback helps to keep improving the product or service, and if it doesn’t take off, the project can be abandoned without great loss.

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