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One email I wrote brought in 100% of my clients after I started my business — here's the template

Adrian Granzella Larssen is a content strategist, editorial director, and founder of Sweet Spot Content, which helps early-stage companies and entrepreneurs create engaging content.

Two years ago, when she left her full-time job to start her consulting business, she decided to email all the people she'd known and worked with in the past to let them know about her career transition.

As with the template from Larssen — or a cold email that helped a Twitter employee make a lateral move from consumer marketing to human resources.

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