Breadcrumbs are undoubtedly one of the most important parts of an intuitive website. Apart from providing navigational aid to users, they also help search engines to better understand out how a website is structured. Breadcrumbs also appear in search results and give the users an easy-to-understand overview of where the page sits on a site.
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What Are Breadcrumbs?
Simply put, breadcrumbs comprise of a small text path, often found at the top of a web page. The breadcrumb trail instantaneously shows the users where they are. Every part of a breadcrumb hierarchy is clickable and directs all the way back to the homepage.
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Flavors of Breadcrumbs
The different types of breadcrumbs include the following: -
Ø Hierarchy Based breadcrumbs
Ø Attribute Based breadcrumbs
Ø History Based breadcrumbs
Hierarchy Based Breadcrumbs
The most commonly used breadcrumbs are the hierarchy based. They tell the users where they stand on a site’s structure and how many steps are there to reach back to the homepage.
A simple example of the hierarchy based breadcrumbs: — Home > Marketing Solutions > Search Engine Optimization
Attribute Based Breadcrumbs
The attribute based breadcrumbs are most commonly seen when users search on an e-commerce site. The trail thus formed is made up product attributes — for example: Home > Product category > Name > Color Variant.
History-based breadcrumbs
The history-based breadcrumbs work similarly to how a web browser saves the history of browsing. It gives the users the privilege of checking what exactly they were doing at the website all the time. A simple example of it would be similar to something like this- Home > Previous page 1 > Previous page 2 > Previous page 3 > Current page.
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Why Coat Your Website with Breadcrumbs?
Though the advantages of using breadcrumbs on your website are numerous, the most important ones are the following: -
1. Google is Obsessed with Breadcrumbs
As search engines are all about catering visitors so anything that adds to the convenience of users is liked by them. Breadcrumbs allow search engines to figure out how a website is structured along with helping to enhance search results, making it more enticing to users online.
2. They Enhance the User Experience
85% of users will usually leave a website if they aren’t able to navigate properly. When reaching a new web page, people often search recognizable objects to find their way back. In order to avoid your valuable traffic from getting lost, breadcrumbs can amplify the user experience, giving users a common interface element to instantly find a way out.
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3. They Decrease Bounce Rates
There are least chances of visitors reaching a website by their brand name, especially if it is a less-known brand. Here, organic searches win by directing users to the right place, meaning any part of a website could be an entry point. In these scenarios, breadcrumbs lower the bounce rates by offering visitors an alternative way to browse your site.
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How to Batter Up Your Website with Breadcrumbs?
In order to set up breadcrumbs for your website, it is recommended to leave the job to professional web development & SEO experts. As making tweaks on a live website can be dangerous, one should always consult professionals working on the same technology stacks and Content Management Systems.
Apart from the implementation of breadcrumbs on your website, an expert will also help you appear more organized utilizing structured data.
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Hannah puts light on the importance of image optimization and showcases some SEO tips to increase image-related search and social traffic When you think of search engine optimization (SEO), you probably think of using keywords within text content, but there are more ways to optimize your blog posts to boost search traffic.Optimizing images for search engines is an often overlooked method of increasing search traffic to your blog,and it only takes a few seconds to turn images that might get skipped by search engines into neon signs that your content is relevant, high quality, and useful to search audiences.In other words, don’t just rely on the most popular blog SEO tricks or commonly used blog post SEO techniques.
Instead, take your SEO efforts a step further by optimizing images, and you’ll see your search traffic and your blog grow even more!Following are five easy ways to optimize images in your blog posts.
The more tips you implement on your blog, the better.
Image File SizeSearch engine indexing and ranking algorithms typically weigh site load time as an important factor in delivering relevant results to keyword searches.
For example, Google assumes that a website that loads quickly in a user’s web browser offers a better user experience than a site that loads very slowly.
Therefore, save images that you plan to publish on your blog in the smallest size possible.It’s faster for you to just upload an image at its original size, but that 3000 pixel X 2500 pixel image not only takes up a lot of space in your hosting account but also causes your blog to load slowly in web browsers.
However, people often forget that although content is an important aspect, it shouldn’t be the only one guiding your SEO strategy.
This is why I have combined a ‘list-icle’ of sort explaining what SEO content is and how to optimize your content to complement your SEO strategies.First and foremost, SEO content writing focuses on keeping the layout, keyword composition and mode of delivery (text/info-graphic/video) in compliance with search engine algorithms.
Given below are 5 things you need to do in order to optimize your content for SEO;Ensure that your primary keyword appears in the title, whether it is a web page or a blog postThe main keyword and related keywords & phrases should be uniformly distributed throughout the pageLatent Semantic Indexing keywords or LSI keywords are related keywords or suggestive keywords for your primary keywords.
Use them in your content along with the primary keyword for better ranking opportunities.Keywords, including the LSI keywords should be used under H1, H2, and H3 (, and ) tags for better emphasis.Keywords should be used as anchor text when linking to other blog posts and web pages on your website.Along with relevancy, quality and engaging content,Local SEO friendly formatting plays a huge role in optimizing the content for search engines.
Meaningless content with random targeting and no defined niche only attracts penalties from Search Engines.Incorporate Keywords: Your content should not give the impression of carefully strategized keyword positions yet the keywords should be strategized carefully.
Study your keywords properly and keep them in your mind while writing your content, the best write-ups are those that use the keywords unintentionally helping both the search engine as well as the user.Promotion Post-publishing: Once you publish your content, ensure that you leave no stones unturned while promoting the said content.
