What was once a little understood concept has become a key marketing strategy for businesses of all kinds to get their content, services, and products noticed.
In the report, it was noted that only one SEO-related position (content director) saw a salary increase in past years.
The seven specific positions that now have higher average salaries include: director of marketing, SEO specialist, marketing manager, SEO manager, social media manager, content manager, and content marketing specialist.
2] Why did salaries go up?
The ability to attract high-quality leads, sales, and enhance brand perception all rely on skillful SEO techniques.
This is especially true in the case of working with small businesses, as they often do not have the income to hire a dedicated SEO/marketing professional.