Three weeks after it became persona non grata on the internet, Wayfair, the home goods retailer linked to children in cages, is quietly having a Black Friday in July sale.
Wayfair has kept a low profile since June 25, when its employees discovered the company sold $200,000 worth of furniture to a government contractor for use in one of the controversial migrant camps on the border.
It seems the whole affair is now far enough in the rearview mirror for Wayfair to start returning to business as usual.
But a recent Wayfair mailer that went out in New Jersey promised four days of “thousands of epic deals.”
When asked about the company’s apparent change of heart, spokeswoman Molly Delaney wrote in an email, “We have a regular cadence of sales events and promotions on the calendar all throughout the year.”
Her only response to the timing was, “We had nothing additional planned in relation to Prime Day.” A spokesperson for RetailMeNot, however, said a promotion like Wayfair’s Black Friday in July would be included in its Prime Day piggyback count, which tracks any retailer offering sales with “Black Friday,” “cyber” or “Prime” in its messaging.