Consumers, individuals and even enterprises today are mobile-driven. Each one of them spends their money with businesses that combine beautiful design with simple, intuitive functionality. The definition of a successful mobile app has always remained dynamic, it is increasingly linked to the success of a business as a whole.
Every thriving consumer-focused company, a freelance developer or companies providing Android and iPhone application development services knows this already. One of the most important questions for a business which wants to be a leading and influential player in the global app industry for the long run is how to manage a high-performing mobile app?
Creating an app and expecting customers to keep using it is no longer enough. If you want to make an app successful, it must evolve with the changing needs and expectations of a business’s customers.
In order to successfully manage an app, a business needs to make sure that it:
- Defines what constitutes “success” for its app
- Makes the best use of the data that its app can provide
- Fully understands the needs of its customers
- Embeds a culture of continuous release
- Implements a coherent, joined-up approach
to all mobile interactions.
Let us look at a few of those aspects in brief
- Draw the line for “success”
Customers can come in contact with businesses in many ways and mediums today, like at home, at work, on a commute, in virtually any part of daily life, thanks to mobile devices and apps. With that in mind, there cannot be a one-size-fits-all measure of “success” for judging an app’s performance.
This performance should be assessed against a range of factors, such as downloads, upgrades, revenue, engagement, and deletions, among many others. There definitely are some universal truths that set a benchmark for successful apps, it is imperative to understand which of these factors are the most important in each company’s particular area of the market.
Drawing the line for measures of success for the lifecycle of an app from a user experience, marketing and technical perspective, and regularly reviewing performance against those measures, is how you remain competitive in today’s market.
- Focus on being better and faster
The breakneck speed of technological change and consumers’ rapidly evolving expectations justify that mobile content and functionality can quickly become stale. If something was relevant for a customer last month maybe yesterday’s news by today itself.
In the world of mobile applications, a strategically-planned feature roadmap and a regular release schedule allow a business to keep its product fresh. This also minimizes the number of bugs and other persistent issues.
Applications that are updated frequently retain engaged users: the top-100 most downloaded apps have been found to release three-times more frequently than other apps. Facebook and Pinterest release enhancements to their apps up to 10-times faster when compared to others.
The path-breaking success of a mobile app relies on the culture of continuous release being embedded throughout a business, rather than simply being the preserve of the development team or DevOps.
A business should:
- Regularly release and push updates, leading to faster learning cycles, quicker issue fixes and less re-work
- Making sure to disclose results of releases and make it more visible throughout the business, both when releases go well and when they don’t
- Prioritize the fixing of failed releases before the introduction of new functionality.
Conclusion
Managing a high-performing app is a complex task, but a company that focuses on these areas and continues to fine-tune its mobile presence is the one can maximize their chances of succeeding in the mobile marketplace. One should carefully hire iPhone developers or Android developers who can help you manage such high-performing apps.
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