Amazon fifth annual prime day sale for this year has started on July 15.

Amazon Prime Day Starting and Ending Dates

• When it Starts: July 15 at 12 am

• When it Ends: July 16 at 11:59 pm

The total live time of Amazon Prime Day is 48 hours, but last year it was only 36 hours long.

This year the Prime Day will last longer so you can buy more products and get better deals.

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