Ecommerce conglomerate Alibaba is pitching itself to U.S. small businesses as a new marketplace to buy and sell to businesses around the world.
According to Alibaba, its new tools, which are available today, can help the nearly 30 million small- and medium-sized businesses, or SMBs, in the U.S.—manufacturers, wholesalers and distributors, in particular—sell their wares to Alibaba.com buyers in countries including India, Canada, Brazil and Australia.
The tools can also help businesses tap into the $23.9 trillion global business-to-business ecommerce market, which dwarfs the $3.8 trillion business-to-consumer market, according to figures Alibaba shared during a presentation on Monday.
Alibaba’s selling points for U.S. SMBs include the ability to reach customers globally through a single online storefront and no commission fees.
Instead of taking a cut of each order, Alibaba charges SMBs annual membership fees, which run a few thousand dollars.
Digital marketing expenses are additional and vary depending on individual business decisions.