Audience Analytics Market report by MarketsandMarkets™ provides well-organized statistical overview on the basis of trends, market share, applications, growth factors & forecast.
According to a new research report "Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023", published by MarketsandMarkets™, the global Audience Analytics Market size expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period.
The growth of the Audience Analytics Market is driven by several factors, such as the increasing user engagement on the digital platforms, the growing focus on the competitive intelligence, and the increasing need to improve the audience experience. Moreover, the Audience Analytics Market is expected to gain major traction during the forecast period.
Browse in-depth TOC on "Audience Analytics Market"
65- Tables
38- Figures
142- Pages
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The solution segment is expected to hold a larger market size during the forecast period
The solution segment uses predictive analytics in combination with the machine learning algorithms to automate the process, and analyze and map the audience engagement and interactions with the company through various touchpoints and channels. The audience analytics solution provides enhanced functionalities, such as monitoring, audience profiling, campaign management, and demographic analysis, to improvise the current policies for the audience engagement.
The training, education, and consulting segment is estimated to hold a larger market size in 2018
With the growing adoption of the cloud-based services, user engagement on the digital platforms have also increased. Audience analytics solution enables companies to make intelligent decisions based on the behavior observed of the target audience. Training, education, and consulting services help enterprises choose the best audience analytics solutions and services, along with the education programs to mitigate the knowledge gaps. Several companies actively provide online training to their end-users with the help of user manuals, blogs, video instructions, and help forums.
The media and entertainment vertical is expected to hold the largest market size during the forecast period
Media and entertainment companies are increasingly adopting specialized audience analytics technologies for storing, managing, and analyzing large volumes of digitally generated data. Audience analytics helps simplify the analysis of the customers’ requirements and identify opportunities to acquire a large customer base. The rise in the advancements in technologies, such as Virtual Effects (VFX) and graphics, are the driving factors for the adoption of audience analytics software and services in the media and entertainment vertical.
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North America is expected to hold the largest market size during the forecast period
North America is expected to hold the largest market size in the global Audience Analytics Market during the forecast period, and APAC is projected to be the fastest-growing region during the forecast period. North America is a matured region in terms of the technology adoption, due to the various factors, such as standards regulation, the advanced Information Technology (IT) infrastructure, the presence of several enterprises, and the availability of the proficient technical expertise. The US and Canada are expected to contribute significantly to the growth of the Audience Analytics Market in North America.
The major vendors providing audience analytics solutions and services include comScore (US), Adobe (US), Oracle (US), IBM (US), Google (US), Unifi Software (US), SAS (US), Akamai (US), Cxense (Norway), NetBase Solutions (US), Cadreon (US), Socialbakers (Czech Republic), Crimson Hexagon (US), Quividi (France), 3DiVi (US), Flytxt (Netherlands), Telmar (US), StoryFit (US), Brandchats (Spain), Verto Analytics (US), AnalyticsOwl (US), Verimatrix (US), Brandwatch (UK), Sightcorp (Netherlands), and Lotame Solutions (US).
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According to a new market research report "Audience Analytics Market by Solution, Service (Professional and Managed), Application (Sales and Marketing Management, Customer Experience Management, and Competitive Intelligence), Organization Size, Vertical, and Region - Global Forecast to 2023", published by MarketsandMarkets™, the global audience analytics market size expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period.The growth of the audience analytics market is driven by several factors, such as the increasing user engagement on the digital platforms, the growing focus on the competitive intelligence, and the increasing need to improve the audience experience.
Moreover, the audience analytics market is expected to gain major traction during the forecast period.Browse 65 market data Tables and 38 Figures spread through 142 Pages and in-depth TOC on "Audience Analytics Market"Download PDF Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=77748768The solution segment is expected to hold a larger market size during the forecast periodThe solution segment uses predictive analytics in combination with the machine learning algorithms to automate the process, and analyze and map the audience engagement and interactions with the company through various touchpoints and channels.
Audience analytics solution enables companies to make intelligent decisions based on the behavior observed of the target audience.
Training, education, and consulting services help enterprises choose the best audience analytics solutions and services, along with the education programs to mitigate the knowledge gaps.
Several companies actively provide online training to their end-users with the help of user manuals, blogs, video instructions, and help forums.The media and entertainment vertical is expected to hold the largest market size during the forecast periodMedia and entertainment companies are increasingly adopting specialized audience analytics technologies for storing, managing, and analyzing large volumes of digitally generated data.
Audience analytics helps simplify the analysis of the customers’ requirements and identify opportunities to acquire a large customer base.
This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, covering• Adobe• IBM• Google• Oracle• SAS• Akamai• Comscore• Cxense• Netbase Solutions• Unifi Software• Cadreon• Socialbakers• Crimson Hexagon• Quividi• 3DIVI• Flytxt• Telmar• Storyfit• Brandchat• Verto Analytics• Analytic Owl• Verimatrix• Brandwatch• Lotame• Sightcorp Download Free Sample Report @ https://www.radiantinsights.com/research/global-audience-analytics-market-2020-2026/request-sample On the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into• Solution• Services By Application, this report focuses on Sales, Market share and Growth Rate of each application, can be divided into• Sales and Marketing Management• Customer Experience Management• Competitive Intelligence By Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like• China• USA• Europe• Japan• Korea• India• Southeast Asia• South America Browse Full Research Report with TOC @ https://www.radiantinsights.com/research/global-audience-analytics-market-2020-2026 Table of Contents Global Audience Analytics Market Professional Survey Report 20191 Report Overview1.1 Definition and Specification1.2 Manufacturers and Region Overview1.2.1 Manufacturers Overview1.2.2 Regions Overview1.3 Type Overview1.3.1 Solution1.3.2 Services1.4 Application Overview1.4.1 Sales and Marketing Management1.4.2 Customer Experience Management1.4.3 Competitive Intelligence1.5 Industrial Chain1.5.1 Audience Analytics Industrial Chain1.5.2 Upstream1.5.3 Downstream 2.1 The Overall Market Performance(Volume)2.1.1 Solution2.1.2 Services2.2 The Overall Market Performance(Value)2.2.1 Solution2.2.2 Services 3 Global Audience Analytics Market Assessment by Application3.1 Overall Market Performance (Volume)3.2 Sales and Marketing Management3.3 Customer Experience Management3.4 Competitive Intelligence 4 Competitive Analysis4.1 Adobe4.1.1 Adobe Profiles4.1.2 Adobe Product Information4.1.3 Adobe Audience Analytics Business Performance4.1.4 SWOT Analysis4.2 IBM4.2.1 IBM Profiles4.2.2 IBM Product Information4.2.3 IBM Audience Analytics Business Performance4.2.4 SWOT Analysis4.3 Google4.3.1 Google Profiles4.3.2 Google Product Information4.3.3 Google Audience Analytics Business Performance4.3.4 SWOT Analysis4.4 Oracle4.4.1 Oracle Profiles4.4.2 Oracle Product Information4.4.3 Oracle Audience Analytics Business Performance4.4.4 SWOT Analysis Continued… Read all Reports of this category @ https://www.radiantinsights.com/catalog/ict About Radiant InsightsRadiant Insights is a platform for companies looking to meet their market research and business intelligence requirements.
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Global Audience Analytics MarketThe Global Audience Analytics Market is forecast to reach USD 9.64 Billion by 2026, according to a new report by Reports and Data.
Audience analytics uses a blend of multiple attributes to gain meaningful insights that are beneficiary for a trade.
It is leveraged from cookies-based data, statistical data, and various other sources to generate accurate audience profile, which helps to optimize campaigns, to measure responses systematically, and to leverage customer relationship management (CRM) models and web-data.The report offers the latest impact of the COVID-19 crisis on the industry verticals.
The pandemic has brought dynamic changes in the industry as it has affected the supply chain, demands, trends, and overall market scenario.
The report offers an initial and future impact assessment of the pandemic on key segments of the industry and offers revenue information in the post-pandemic scenario.Get a sample of the report @ https://www.reportsanddata.com/sample-enquiry-form/2597The report is an engaging document that provides vital statistical information about the market in terms of dales, revenue, market share, and market size with regards to product types, application spectrum, regional bifurcation, leading players, and technological advancements.A comprehensive analysis of the competitive landscape is offered in the report along with a study of the company profiles, product portfolio, manufacturing and production capacity, technological developments, R advancements, and strategic initiatives of the prominent players of the industry.
The Global Audience Analytics Market is segmented as follows:Component Type Outlook ( Revenue, USD Billion; 2016-2026)Service, SolutionApplication Type Outlook ( Revenue, USD Billion; 2016-2026)Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, OthersEnd-Users Outlook ( Revenue, USD Billion; 2016-2026)Travel and Hospitality, Media and Entertainment, Retail and Consumer Goods, Telecommunications and IT, Healthcare and Life Sciences, Government and Public Sector, BFSI, OthersRequest a discount on the report, visit @ https://www.reportsanddata.com/discount-enquiry-form/2597The report provides an explicit analysis of the market with regards to growth driving factors, restraining factors, regulatory framework, threats and opportunities, financial hurdles to offer a thorough outlook of the market.
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