Businesses can advertise their products and services above the organic search results of major search engines with a paid promotional strategy called Pay per click services. Advertisers pay to the search engines for every click made by a user on these promotional ads. There are several stages of this promotional campaign such as determining the objective of the campaign, understanding the target audience, designing of an attractive ad, optimization of landing pages, installation of conversion code tracking and use of Google analytics. The entire campaign can be monitored and changes made after studying real time data and analytics. Before hiring a PPC advertising company in India, it is advisable to speak to their previous clients and check their success record.