Ecosystem is not just a concept from 6th Grade Science Camp or a segment from some beautifully-filmed, British-narrated nature series.
In many ways, the cloud has delivered on the promise of the positive benefits of an ecosystem by creating platforms where everyone can benefit.
While many of the companies on AppExchange have built apps to integrate Salesforce with their own existing software offering, some have chosen to exclusively develop apps that are 100 percent native to Salesforce.
Companies that have seen particular success investing into the Salesforce platform include Apttus ($1.3 billion valuation), ServiceMax (sold to GE for $915 million), and Veeva Systems ($3 billion marketing capitalization).
And if yes, with all of the development-focused companies operating in the space, who is best positioned to execute on such a strategy?
Now, with last year’s purchase by Microsoft supporting them, it is clear that GitHub has a real opportunity to continue building out a robust ecosystem, with billion dollar companies built upon what could turn into a powerful platform.