Bytedance, the world’s most valuable startup, is ramping up recruitment for its video games business, months after acquiring a Shanghai-based developer, in a move that could intensify its rivalry with Tencent Holdings.

There were more than 210 gaming-related jobs posted by Bytedance on the career page of its website as of Friday, according to a search conducted by the South China Morning Post on the same day.

That number was up from about 60 job vacancies – including experienced game developers, designers, and producers – that were posted by the Beijing-based tech unicorn in July this year, following its acquisition of mobile game developer Mokun Technology in March.

Successful applicants to those gaming-related positions will be based in first-tier Chinese cities, including Beijing, Shanghai, Shenzhen, and Hangzhou.

A Bytedance spokeswoman declined to comment on the company’s latest hiring program.

“The biggest advantage for Bytedance in entering the gaming sector is its large user base,” said Turian Tan, a gaming market analyst at research firm IDC China.

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