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How to Effectively Use Influencers

We’ve covered influencer marketing in an endless amount of ways, from what brands should consider ahead of partnering with an influencer to what influencers can teach brands about community management.

Now, Adweek, in partnership with IBM Watson Advertising, has created a complimentary course on emerging marketing technology called the Institute of Brand Marketing.

The latest lesson covers everything marketers need to know about influencer marketing.

Read more: Each lesson takes 10-15 minutes to complete, and so far we’ve covered topics like machine learning, location-based marketing, influencers and so much more.

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