LinkedIn takes the top spot for the third straight year in our annual Digital Trust Report — and Facebook remains in dead last
For the third consecutive year LinkedIn (client) has garnered the most-trusted social media platform spot, according to Business Insider Intelligence’s Digital Trust Report, which also saw Facebook ranked at the bottom.
Instagram in-stream video ads driving more purchases than Story Ads: Report
Instagram’s in-stream video advertisements have edges out Story ads, according to new report data, with some 12 percent of consumers making a purchase after seeing a story video, while 27 percent did so after watching an in-feed video ad.
YouTube taps machine learning to serve the best contextual ads for each user
YouTube has added artificial intelligence (AI) to deliver custom-tailored combinations of a variety of video ad formats with its new video reach campaign initiative, previously offered only to a limited test group of marketers.