The $699 price tag for iPhone 11 seems to be paying off.

Apple reportedly increased its order for iPhone 11s by 10%, or 8 million units, the Nikkei Asian Review reported Friday.

"This autumn is so far much busier than we expected," an unnamed source with knowledge of the situation told Nikkei.

"Previously, Apple was quite conservative about placing orders.

After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year."

The iPhone 11 came out on Sept. 20 and has three variants: iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max.

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