logo
logo
Sign in

5 Reasons Your Business needs AI-Powered Chat bots

avatar
Andrea Mackenzie
5 Reasons Your Business needs AI-Powered Chat bots

Social media’s sheen as a marketing tool is starting to fade too with Google and Facebook making their algorithms increasingly unpredictable.

The new kid on the ‘Marketing’ block who is attracting the attention of all marketers now is the AI-powered chatbot’.

A chatbot is a software that is capable of conducting a conversation with a human through text or audio.

An AI-powered chatbot uses Natural Language Processing (NLP) and Machine Learning to identify the intent of the humans they interact with and give responses that meet this intent.

By 2020, it is predicted that about 85% of customer interactions will be managed without human interference

A business can use these insights and feedback to amend its products, services, and strategies – decide which products they need to sell more, which they need to scrap and which to revamp and sell differently.

collect
0
avatar
Andrea Mackenzie
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more