It is no more a hidden secret that if content is the king of the marketing strategy, video is its crown. Among all forms of content, video marketing is the best source to increase user engagement and conversion rates. It helps to better conceptualize and contextualize the idea by giving a lucid picture of the product and services. From introductory videos and explainer videos to animated videos and the ones with motion graphics, videos are on the lead of today’s market.
So, how can it affect business growth? Let’s check out the reasons!
The Power of Video
Everybody knows that Google has topped the lists of the most popular websites of 2019. But who is on the second? It’s YouTube, of course. Almost 5 billion videos are watched on a daily basis. This is enough to show the love of people for videos.
Better Show than Describe
What is more convenient for you? Reading a long article of 1000 words or a 3-minute video where a voice-over makes you clearly understand the concept? Of course, most people will go for the second option. Video is more engaging, personalized and tranquil. Thus, it gets attention easily. On the other hand, it supports message clarity as well with lots of images and to-the-point words. When a person reads the blog, there are chances that he does not interpret the idea exactly. The video makes him get the clear meaning and purpose behind the used words.
Videos are mobile-friendly
Today, whenever we need to buy a product or service we first reach out to our mobiles to look for the desired thing. In its second-quarter report of 2019, Facebook reported that 94% of the Facebook ad revenues come from mobile spending. According to one of the researches done by E-Marketers, it is estimated that advertisers will now spend most of their digital spending on video advertising due to its faster-than-expected growth rate in the advertising world. Brands have also realized the fact that viewers get a more personalized experience when a video ad appears on their smartphones and are more likely to convert through video ads. Thus, experts opine that today mobile video advertising should be the must-have for your marketing strategy. If you won't go for it, there are high chances to lack behind the competition.
Becomes the Voice of the Branding Strategy
From the logo design to the tagline, branding includes everything. Previously organizations used to spent hefty budgets on logo design services, website design, marketing etc. to instil strong personification of the brand image. But now another vital part of their branding strategy is the video. Now, online businesses use videos to demonstrate their product features to the target market and also to send the message to the masses at a very low cost as compared to the other marketing activities. Not only this, the characters, images, stories, animations used in the video also support in making the brand association and helps them at the time of brand recall.
People prefer to share videos
Do you know what the more shareable type of content is these days? Videos. According to the word stream data, Videos gets 1200% more shares on social media as compared to texts and images. From YouTube and Vimeo to Facebook and LinkedIn, video is the most favorite type of content that people love to share. As it adds great value to the marketing strategy, brands are now focusing on creating engaging and captivating videos to optimize their online presence and generate leads. Marketers also suggest that through videos customer also tends to trust the brand more.
Concluding thoughts
Considering all the above points, it’s clear that videos are the best investment to help your business to grow. From the SEO ranking to generating leads, from reaching out to masses or to increase brand awareness, Video can be used anywhere. It also builds trust and credibility and makes it easier for the audience to understand the solution offered. Even if you are a trusted business or just a start-up, it’s time to be smart with your investments and go for videos for pitching your solution. It’s the best tool to grow and develop your business.
Grab your smartphone, log in to Facebook, and scroll through your feed.Most of the content you see will be videos.
Over 500 million people watch videos on Facebook every day.
It’s no secret that video has become the format of choice when it comes to content consumption today.Edivo
It is fundamental for organizations, both little and huge, across all ventures to have video marketing as a feature of their by and large digital marketing agency in london since shoppers are drawing in video like never before.
Overlooking video by and large In the event that your image has not accepted video marketing, here are a couple of calming measurements.
In a new white paper, Cisco predicts that 82% of all shopper web traffic by 2020 will be video-based.
As indicated by Google, 84% of Americans are looking for something at some random time.
Almost a fourth of shopping events, customers say they go to their cell phone first.
Various brands and chiefs will have their own arrangement of objectives and needs, which you need to consider.
Truly, the commitment is more with video content than with other substance.
Individuals lean toward recordings and need to see a greater amount of it.This has gotten basic for each person and stage.
Brands use video promoting to achieve the presence that they need.
Trust me, video advertising certainly will help you in expanding your commitment level.
With video, it is only simple to put out your story there.
In any case, how precisely do we do that?Here are a couple touchpoints to do that:1.Have a distinct thought regarding what the video ought to be aboutPresent the individuals with required data so they can settle on if they need to watch it.
Today, video marketing is for business growth has come up with a special way and change the way of business houses communicate with their target customers.
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Learn the small business video marketing ideas.
After all, there's no denying that visual content is more engaging than verbal content.
