Proud CEO Cook hails a 'remarkable year'... perhaps for all the wrong reasons
Apple has always been able to conjure magic of sorts – be it hardware, software or services based – that captures the imagination and the wallets of its loyal users.
But in fiscal '19, Apple performed an altogether different kind of act, a vanishing one: it managed to make $5bn of sales revenue disappear.
This was always going to be something of an annus horribilis for Apple after the world's most valuable maker of shiny stuff reported a Q1 – historically the busiest period of its year - that was below seasonal norms.
Things didn't improve in Q2; came in flat on an annual comparison in Q3 (PDF); but showed some signs of improvement in Q4 (PDF) numbers that were released last night.
Revenue for Apple's final quarter of the financial year ended 28 September edged up 2 per cent to $64.040bn.