Today, you’re a horrible goose from Untitled Goose Game, and the internet is laughing with you.

Five months from now, if anyone looks at your photos from tonight, all they’ll see is waterfowl.

now skids down an ever steeper slope.

Online, a meme’s ephemerality is a given, and old jokes more or less evaporate.

When meme-famous geese or chicken sandwiches or preoccupations with tariffs jump from a server to a Halloween soiree, their lives don’t get any longer, but they also never really disappear.

For years now, costume companies like Yandy have been gaining customers and media attention for their ability to turn online moments into sellable, sexified scraps of fabric within days or even hours.

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