Though the social media landscape is dominated by a few major players, consumers still seem to want something new and different.

Today, a new social app is launching called Friended, which is taking an altogether different strategy when it comes to connecting people online.

Friended was started by Thumb cofounder and CEO Dan Kurani, Friended wants to give users a deeper and more meaningful connection to one another, which the company believes they crave.

On Friended, users can post to the community about what they’re thinking or feeling.

But rather than catalyze a ‘town hall’-style group conversation, members of the community can respond privately to that post, offering their insights, anecdotes, or advice.

Anyone can respond to a thread, and comments on threads can be liked by the poster or respondent, but from the moment a response comes through, that conversation is one-on-one and private.

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