US technology company Microsoft has launched its new retail solution to enhance the online and offline shopping experience for consumers.
The Microsoft Synchronized Shopping solution makes use of ‘intelligent Cloud technology’ and has been developed in partnership with its Gold partner Popcornapps.
The solution is developed on ‘Azure Cloud services, progressive web-apps (PWA) and geo-location-based services’.
The PWA is designed to be compatible with various form factors in iOS and Android devices and uses a Universal Windows Platform (UWP) application to interact with devices in-store.
It is currently being tested exclusively at the Harvey Norman Millenia Walk flagship store in Singapore.
Harvey Norman chief executive officer Katie Page said: “Customers must be able to make decisions holistically, especially in a digitally connected world.