B2B Marketers Are Prioritizing Measurement and Analytics Technologies

83 percent of B2B marketers expect to increase their focus on data analytics in 2020, and 69 percent plan to also make measurement technologies their top investment priority next year, according to newly-released survey data from Dun & Bradstreet and Adweek.

Twitter Launches New Option to Follow Specific Topics, in Addition to User Accounts

Twitter has begun rolling out the ability to follow some 300 new curated topic lists, in the form of timeline and search prompts, with a full launch slated for November 13, the social media firm recently announced.

LinkedIn Finds That Digital Marketers Are Too Hasty to Try to Determine ROI

Digital marketers rarely take enough time to properly gauge campaign return on investment (ROI), according to newly-released survey data from LinkedIn (client), with 77 percent waiting a month or less for measurement, and only four percent using a period of six months or more.

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