We don’t mean to be impolite, but—your personal data is showing.

Facebook and Google and Amazon and a million other companies scoop it up and then dish it out, for billions of dollars, to advertisers and analysts and anyone else who wants to buy it.

It’s owned by people you’ve never heard of and collected by entities and devices that you did not give your content to.

Of course your phone was tracking you.)

It’s the spit inside that Ancestry.com kit, the image of you captured by your neighbor’s Ring doorbell.

Reckoning with all of this data has become something of an obsession among lawmakers and presidential wannabes, who have their own ideas for how to police it.

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