It was a great conference with lots of great sessions packed with learnings, ideas, and conversations.
Session: Account-Based Marketing: New Insights and Best Practices for 2020
Speaker: Jon Miller, CEO at Engagio
Jon’s session was filled with tons of great information on ABM from selecting accounts to creating engagement, marketing alignment, and measurement.
For certain stages, include the number of people who have individually reached an engagement threshold.
This can be used as criteria to determine if the account is ready to move to the next stage.