If I could use one word to describe the current meatless market, it would be froth.
WeWork didn’t invent coworking spaces.
Regus was offering them for 20 years when WeWork came along and slapped some fresh paint on their old model.
A little reclaimed wood here, a craft beer keg there, and the coworking concept enjoyed a full-scale glow-up, complete with a $40 billion valuation.
Market forces also played to their advantage, as they launched when the gig economy was on the rise, particularly among millennial workers looking for less corporate workspaces.
That’s why the WeWork mission isn’t to offer office space, it’s to “elevate the world’s consciousness” (a lofty goal for any brand, let alone a glorified meeting room with taxidermy).