Hyper-personalization is one of the latest marketing trends in the spotlight.

Meanwhile, hyper-personalization goes a step further by using real-time data to deliver more relevant communications to consumers.

This more advanced personalization uses data focused on consumer browsing, purchasing, and behavior.

There’s no denying that hyper-personalization is an effective way for marketers to generate leads and increase company revenue.

According to research by Ascend2, only about 9 percent of marketers say they have developed an approach to hyper-personalization.

The majority of marketers, totaling 62 percent, are either just discussing it or haven’t acted on hyper-personalization yet.

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