Every once in a while, the advertising gods smile upon a brand.

The stars and planets line up, and a million-dollar opportunity literally falls from the heavens.

Last Sunday night, Yordan Alvarez hit a home run for the Houston Astros—and for Bud Light.

For those who missed it, when the ball traveled over the outfield wall at the top of the second inning, it headed directly toward fan Jeff Adams, who was holding two beers in both hands, in the stands.

Adams chose differently, taking a direct hit to the chest rather than spilling a drop of either beer.

I can only imagine what the folks at Bud Light must have been thinking as they saw it unfold.

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