Apple News Plus, the company's $9.99 per month subscription service, appeared to start strong when it launched in March.
But since then, a report indicates, Apple has struggled to add more readers.
Apple reportedly tallied 200,000 readers within days of launching Apple News Plus, the first in a new wave of services the company announced earlier this year.
The goal, Apple said, wasn't just to sell us all iPhones, iPads, Mac computers, Apple Watches, AirPods and all sorts of other gizmos, it would also start aggregating stuff to do on them too.
We could watch TV shows and documentaries led by stars like Jennifer Anniston, Reese Witherspoon and Oprah with Apple TV Plus, for $4.99 per month.
We could play more than a hundred video games through the $4.99 Apple Arcade.