You can look up the statistics on the web yourself!Customers are increasingly purchasing from brands whose video ads they have viewed earlier.
When it comes to doing video marketing, generally, brands make a very common mistake of assuming that their videos must have a very high-quality Hollywood movies type of video production.Even before they could think of the benefits of video marketing, this thought holds them back from going any further.
But like we said before – this is a significant yet common mistake.You do not need to have a vast video production set and heavy equipment to produce good videos.If truth be told, businesses who have already realized that this is just a misconception are successfully driving more conversions and making good money with videos that hardly take any time to create.You can generate excellent results with even relatively simple videos.Therefore the main takeaway from this is that do not allow the fear of video quality to prevent you from getting started with video marketing in the first place.
In fact, most businesses can get away with recording videos from their smartphones directly.What we are trying to say here is that focusing on the quality is a good thing but don’t make it that big a deal that it stops you from getting started only.This brings us to our next point, i.e., how long should your videos ideally be when using them for video marketing.WHAT IS THE IDEAL LENGTH FOR VIDEOS WHEN IT COMES TO VIDEO MARKETING?The best way to determine your videos’ ideal length is to consider the problem you are trying to solve with it and the platform you will be uploading it to.Let’s be really honest here.
Because when you pay the platform to promote your video in the form of an ad, you will show up in users’ feeds who might not certainly be familiar with your brand or searching for your content.So try and keep it as short as possible to get your message across.Instagram VideosLe’s move on to the next popular social networking site Instagram.
This is because, as per research, videos that got the most comments on the platform averaged about 26 seconds long in duration typically.Wondering why?First of all, Instagram users are accustomed to browsing through their feed quickly, and taking a pause to see a lengthy video kind of goes against their muscle memory.In addition to this, since there is no option to rewind the video on Instagram, some users might move on in case they missed a part of it because waiting for the entire video to play again sounds like too much work.Moving next to IGTV videos, let’s take a look at what is the ideal length for these videos.The primary reason Instagram introduced IGTV was for long-form videos.