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Artificial Intelligence revolutionizing online retail marketing

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venkat k
Artificial Intelligence revolutionizing online retail marketing

Artificial intelligence is already a part of everyday life. From the chatbot in the contact center that answers your question to the recommendations and offers you get from your supermarket, AI is already more ubiquitous than you think.

But then again, if you don’t really notice the AI around you, it does its job.

So with the Artificial Intelligence revolution already in business, how will this affect online retail marketing? Is it destined to be another sensation in a crowded marketing mix, or is it really a game-changing tool for marketers?

It’s no secret that the customer experience has become the marketer’s primary battleground to pull ahead of the competition. Online retailers are beginning to see how AI is helping them adopt new methods, new channels and new technologies to help drive more personalized customer experience.

Data-driven insights

Making the customer journey smarter depends on getting to know your customers with more personalized, positive interactions. Given how relevant the data you have on your customer is, you can draw insights in more detail.
If businesses are the engine, data is the oil that drives them. The raw material of any marketing campaign that has become an infinitely more complex set of data is now more manageable.

AI offers companies of all sizes the opportunity to advance data intelligence. Using machine learning, systems can take millions of data points and analyze them in minutes before recommending the best way to use them. In addition to speed, AI can provide greater accuracy and up-to-date insights, allowing teams to find missing correlations.

New inventions

Today, brands don’t just offer services and products — to really stand out, they need to create interactions that not only meet the needs but also create real experiences. AI is constantly evolving and new innovations in technology can help marketers deliver these experiences.

AI-enabled image recognition on social media is one example of this. Consumers are sharing more photos on social media than ever before. In fact, according to Deloitte, in 2016, 2.5 trillion photos were shared or stored online. This is an information fund, and in the past, marketers had to sort through thousands of images internally or analyze affiliate text to gain insight. How the brand “plays” on social media.

Using AI technology that automates image discovery and identification, marketers are now able to respond appropriately to a post, brand, product or service, even if not specifically named by name.

For example, a seller in the beverage brand can identify, track, comment on images and increase advocacy and brand loyalty when customers take photos of their product and socially share it. This level of detail is very useful for developing coordinated, personalized content on every channel, ultimately delivering better results to social marketers.

The future starts now

The exciting part is that AI is still a very small field and we are at the beginning of this revolution. When you consider that we are already using voice-activated assistants and learning software, the future potential of online retailers is huge.

As consumers are already accustomed to the smart interactions AI offers, it is clear that technology offers enormous opportunities for brands to drive credibility, engagement, and sales — making the role of the marketer more important in the future.

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