E-commerce is a rapidly growing industry that continues to attract significant investments. The e-commerce market in the U.S. generated revenues up to $500 billion in 2018, with a percentage growth of 14.2. At 14.3%, the share of online retail sales went up from 12.9% in 2017. Starting an e-commerce business from scratch in today’s highly competitive environment requires a well-planned strategy. It also highlights the importance to avoid common e-commerce marketing mistakes, whether you are a novice business or an established player. That being said, it is necessary to execute well-formulated marketing strategies to gain an edge over your competitors. In this blog post, we have listed some common e-commerce mistakes that are avoidable.
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Poor Platform Selection
E-commerce platforms play an important role in running and operating an online store. If you don’t use the right platform, you may miss out on several features that are essential to strengthen your business. Choosing the right platform is essential to showcase your products, attract visitors, and scale your business over time. To get it right, consider the following factors:
- Your budget
- The variety of products you are planning to sell
- Your long-term goals including business expansion
- The amount of control you want to have on your website
- Your design preference between custom designs or pre-built design templates
- The marketing and SEO tools that every SEO Service Provider Company should choose to integrate into your website.
- The level of user engagement you want to achieve
Once you are clear about the above factors, it becomes easier to choose the right platform to fulfill your mission-critical business requirements. Do not rush while making the decision, take your time and compare it with your long-term business goals.
Choosing the Wrong Audience
As multiple online businesses compete with each other, defining a specific target audience becomes more important. You need to identify your target audience according to the products you want to sell. Once you define your target audience, you will get a better perspective on the user experience you want to deliver. Do you want to position yourself as a premium shopping destination?
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Amazon Sellers and merchants need to follow effective marketing strategies to boost their product sales through proper Amazon listing optimization services.
However, they must adhere to certain e-commerce guidelines and trademark laws while formulating their strategies.
Using Amazon SEO Services, you can use an online marketplace that enables sellers to list and display their products to a worldwide audience.
Some Amazon sellers have an established brand and manufacture their own products while some procure them from the vendors.
Trademark Law protects a brand’s identity such as words, symbols, and designs.
without permission), it’s called trademark infringement.Amazon Trademark Infringement ClaimsUsing good techniques of Amazon SEO Services, Sellers comply with the intellectual property laws that include trademark and copyright ownership.
Amazon is a goldmine of data accumulating details of every action a customer takes on the platform.
Also Read: Five Amazon Listing Optimization Tips for 2020What is Amazon Marketing Cloud(AMC)?AMC has been operational since last year but there is still very little information available about it.
At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.
It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more.
Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.
AMC analysis at the ASIN level combined with A/B testing can determine prioritization.
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