Stakeholder management, client engagement and customer satisfaction are an integral part of project delivery. If not more, they are as important as project planning, execution, monitoring and control.
Turning prospects into clients is itself hard let alone engaging and retaining them. To add to it the challenges of the modern work environment of a global audience with local culture of their own.
So businesses across industries are always juggling between attracting, winning, delivering and retaining customers. That’s indeed a lot of work and doesn’t sound so fun to me J
Let us take a quick look into some of the strategies that Orangescrum project management software can help with your customer success initiatives.
- Understand your Customer
Jumping into execution upon winning a deal sounds exciting. Rightly so. But do not ignore your “customer” in that excitement!
The real work begins once the customer has decided to work with you. Hence understanding your client’s desired outcomes is a must. Never gamble with that unspoken & unwritten piece of the contract.
Go over the scope of work and ask as many questions as needed to strengthen your execution plan.
Sure, you run the risk of losing critical information in emails or documents or chats given the numerous communication and collaboration tools available to us from email. Skype, WhatsApp, webex, zoom and many more.
You can eliminate all of these chaos and prevent wasteful efforts in tracking information across multiple platforms by using Orangescrum.
Create a project with the relevant name, link it to the client and create a Task Group – Requirements Gathering and start adding tasks for specific high level discussion items, features or modules of the project and assign to your client SPOC.
Use the handy “Notify via email” option for comments to obtain prompt responses.
This way the entire discussion thread is captured in one central place providing full visibility to your team as well as the client.
Most importantly, you build up your client’s confidence quickly as he sees how organized and professional your approach is. In other words, he starts to see ROI immediately.
Project Managers are multi-talented species.
They cannot be successful if they are not.Managing a projects involves multiple tangible and intangible aspects such asLeadershipCommunicationExpectation managementStakeholder engagementKeeping teams motivated & focusedBe the go-to man for the teamExpertise not only as a PM, but end to end understanding of the projectManaging timelines, budget, quality & deliverablesAs is evident from the list, one size doesn’t fit all.
And there is no silver bullet that will provide everything on a platter.
A project manager has to have a mix of the technical knowhow, empathy, and ability to lead, take the fall if things go bad, and turn the tide in favor of the business.And, he/she has to do it while keeping the business as well as the customers happy.
Not an easy thing to do by any means.
Read the full article at Orangescrum Blog
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Cheetah Digital, a leading provider of cross-channel customer engagement solutions for many of the world’s most well-known brands, has today announced its partnership with Del Taco on the creation and launch of the Del Yeah!
Rewards will offer Del Taco customers a myriad of never-before-seen offers, rewards and experiences, which increase along with usage of the app, and is made possible by Cheetah Digital’s top-to-bottom customer engagement suite.
Importantly, Del Taco has chosen Cheetah Digital for all aspects of its new rewards program – including app development, data acquisition, customer targeting, messaging, and more.As the nation’s second largest Mexican quick service restaurant (QSR), Del Taco’s commitment to fully understanding the unique preferences for each of its customers – and boosting engagement with them based on those preferences – is indicative of larger trends within the food & beverage industry.
With impending regulations on consumer data privacy, changes to mobile IDFA policies, and the demise of cookies, third-party data is no longer viable for brands to collect information about their customers.
Rewards represents a major step forward in Del Taco’s ability to engage with its customers, which could be a model for other restaurants in the QSR category.
