SEO in 2020 - An Effective Guide To Climb The Google Rankings
Although we know that you already know about Search Engine Optimization ( SEO ), it is worth remembering that it is about organic search engine positioning. Or, in other words, the process of improving the visibility of a website in the organic results of the different Internet search engines. Without a doubt, one of the disciplines that have changed the most in recent years, given its large number of updates and improvement guidelines.
And, as expected, a series of guidelines so far implemented in SEO issues come to an end, to give rise to the new trends that will accompany us in 2020. Let’s have a look at the latest trends in search engine optimization that are going to impact the rankings of an SEO management company.
SEO Trends & Best Practices in 2020 to Stay On Top!
Looking forward to the upcoming year, we wanted to move ahead to know what the new approach will be, and what will be the trends that revolve around the technique.
So, for this, we have analyzed the very complete study carried out by the Search Engine Journal, where opinions from 58 SEO experts and professionals have been collected, talking about what the technique will bring us in this new year, and, of course, we will introduce you to your new trends
1. BERT & User-Focused Optimization
The user-centered optimization is based on analyzing the user's access points and queries, in order to align the content based on it.
As an example, the Search Engine Journal study tells us about Google, and its continuous update, to optimize the user's search results based on the intention of the same; not just based on keyword matches.
We explained it recently, in relation to the appearance of Bert, the new open-source neural network trained by Google with which you can process natural language more effectively, will affect the results of 1 in 10 queries in your search engine. In addition to being used in the main search, Bert will also affect the result of the featured fragments.
Also Read: Google BERT Update: The biggest Change to its Search Results in Years
Bert is able to understand the complete context of each sentence, which makes it extremely useful during a consultation, especially searches that change the meaning of some words such as prepositions, long queries and that are more conversational.
Google exemplifies it with the search for “2019 Brazilian traveler to the USA needs a visa” (“ 2019 traveler from Brazil to the USA needs a visa” ) where the preposition “a” and its relation to the rest of the words gives the meaning to the phrase. Previously Google did not understand the importance of this connection and returned results intended for US citizens traveling to Brazil.
Structured data and analysis improvement
The importance of having structured data becomes fundamental for the SEO positioning of this year, and the explanation is none other than to give "clues" to search engines so they can better understand what is on our page and how each element of it relates to others, both outside and inside the site.
If, in addition, an SEO service provider company can make use of this data to improve analysis and assess what part of their content is driving positive results, which makes the content and marketing strategy flow more correctly.
READ THE FULL BLOG: https://www.oodlesmarketing.com/blog/seo-trends-in-2020/
Here are some 2020 SEO trends that clearly shows the preference of a search engine that how it will be user-specific and answer specifically.
Let’s dig deeper into this and see how Internet Marketing Agency and SEO Experts you can use the upcoming year’s SEO trends to your advantage.
Hyper-targeted, customer-focused content - The 2020 SEO trends show a variation in search engine preference for the content which is that now SERPs show the result that shows specific needs.
Now the In-depth, long-form and informational content will take the crown every time.
The 2019 Content Marketing Institute B2B report already told us that 90% of the most successful marketers put their audience’s needs before their promotional ones.
In the future, this type of attitude will be prevalent among those who win top positions in SERPs.How does it work?
Indexing is where it all starts.For the inexperienced, indexing essentially refers to the inclusion of a page's content into Google.
When you develop a brand-new page on your website there are a variety of means it can be indexed.
In simple terms, SEO is the practice of enhancing your website's visibility when someone searches for items or services related to your business on Google or other search engines.
It's the process of using organic search engine results to increase the amount and quality of traffic to your website.
In best SEO trends is ongoing innovation, and keeping up with the latest changes can be difficult.You must evaluate a variety of elements, including traffic, backlinks, and social shares, to achieve top-ranking SEO results.
1) Core Web Vitals2) Mobile SEO3) Voice Search4) Artificial Intelligence5) Video MarketingBecause the world of SEO is continually evolving, business owners and marketers must adapt swiftly to meet new industry requirements.They should always be aware of technological breakthroughs and their consequences.
Last year we have heard a lot about SEO is coming to its end and yet here is 2019 and SEO is still in the game.
Search Engine Optimization has evolved a lot and every business who wants to stay ahead of the competition needs to be aware of the change in search engine optimization trends.Keeping a pulse on these changes is our job as this is the only way we can help our clients to plan their SEO strategies for the year 2019.
Other websites who ignore the mobile friendliness factor missed out large amount of online traffic.You can check whether your website is mobile friendly or not with the help of Google’s Mobile-Friendly Test site.Page SpeedGoogle loves to deliver best user experience and wants to deliver it fast.
Intent of a search query is still a strong signal.AMPs or Accelerated Mobile Pages are a good option to reduce loading time.
These are portable computers which can understand human speech.Voice search is the future of searching and in 2019; voice search SEO will gain more popularity.
Voice searches are based on long tail keywords.
Originally published on Vistas AD MediaSEO is a fairly new development in the world of advertising & marketing, However, the advent of search engines and thereby search engine optimization as an acquired skill transformed the world of business and created a level playing field between deep pocketed brands and little mom & pop stores.There is no question that cannot be answered by Google.
With search engines at your fingertips ‘Seek and you will have it’ is the model to access any information whatsoever.
So, in the fight to reach the top of listings – as anything else is of no use – the art and science of SEO is going to be more complicated than ever.Our expert SEO insights for now and the future are: Future Proof SEO ElementsOptimizing for the many elements that search engines present to their audiences ensures prominent positioning and preempts the necessity of having to keep up with each algorithmic change.
The study involved specific goals for a publishing site and had a test group and a control, the test group would have a 5-second delay added to each page load time.Notable facts were:The first-second delay resulted in a 4.9% drop in the number of articles a visitor readThe three-second delay resulted in a 7.9% dropVisitors read less when delays occurredThis article Risk Mitigation and the True Cost of Website Downtime is recommended reading Beyond Link BuildingLink building alone does not serve to be in the top league anymore.
Google results pages today are populated with ads, local results, image carousel, featured snippets and question boxes.
A well designed user interface is critical, for the user to choose your web page over others and recall and return for the ease of use and user friendliness the page offers.Good content is important too or more important, but the content must be presented well and communicate intended meaning effectively through design.
