Cordial, a next-generation messaging platform that uses real-time data to send personal, relevant, and emotionally intelligent messages, announced that it has achieved Amazon Web Services (AWS) Retail Competency status martech news.
AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes, AI/ML, Voice, Recognition, IoT, Microservices, and Retail Transformation.
The AWS Retail Competency Partners have demonstrated success in offering end-to-end solutions across Customer Engagement, Corporate Merchandising and Planning, Supply Chain and Distribution, Physical, Digital, and Virtual Store, Advanced Retail Data Science, Core Retail Business Applications, and Consulting Practices for Retail on AWS. Cordial has demonstrated success in offering an end-to-end solution for the Customer Engagement category, which includes marketing, advertising, and CRM solutions for retail marketing leaders to attract and retain customers.
AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for industry applications – to give customers an increased confidence when making decisions.
Achieving the AWS Retail Competency differentiates Cordial as an AWS Partner Network (APN) member that delivers highly specialized technical proficiency. To receive the AWS Competency designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
“Many retailers are reinventing their operations and brand experience with new innovations in the cloud,” said Tom Litchford, Head of Retail Business Development, Amazon Web Services, Inc. “We are delighted to welcome Cordial to the AWS Retail Competency Program. Their solutions for retail operations, powered and vetted by AWS, can help our customers to accelerate their transformation, modernization, and customer engagement efforts.”
Brands like REVOLVE, Eddie Bauer, and 1-800 Contacts use Cordial to collect, store, and activate unlimited amounts of customer data to deliver personal, relevant, and emotionally intelligent messages across multiple channels. “Cordial is the only platform we found that allows us to truly take advantage of all of our data,” said Lauren Purcell, Senior Marketing Manager at Ancient Nutrition. “From our very first interaction with a user, we are able to send customized messages based on their interests. We can add real value to our users by offering related and useful information as well as products that could support them. And as their interests shift, our messages shift with them – automatically.”
With support from AWS, Cordial mobilizes real-time data so companies can segment customers and individualize messages at the exact moment messages are triggered or sent.
By leveraging services such as Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), and Amazon ElastiCache, Cordial can accelerate and simplify the development of its cutting-edge enterprise technology. “As an AWS Retail Competency Partner, we can deliver the highest level of service to our clients,” said Jeremy Swift, CEO of Cordial. “Cordial collects, stores, and activates unlimited amounts of customer data—and our clients leverage that data to send individualized messages at enterprise scale. None of this would be possible without the reliability and innovation of AWS.”
Leading global marketing technology solutions provider STRATACACHE today announced a strategic technology partnership with Hakuhodo DY Holdings, a well-established international marketing, advertising and communications company based in Japan, to jointly develop innovative customer engagement experiences to influence shopper behavior and drive digital transformation martech news.This partnership comes in the midst of a retail evolution driven by shifting consumer demands, which is seeing more brands and retailers recognizing the value of digital transformation, leveraging advanced marketing technologies to boost in-store sales.The Hakuhodo DY Group Digital Location Media Business Center brings marketing methods which reflect how “everyday lives are changing as a result of digitalization and technology.” STRATACACHE’s complementary marketing technology offering includes a full in-house suite of marketing technology hardware, software and services to deliver scalable, personalized customer experiences.
Through STRATACACHE’s in-house retail analytics platform, Walkbase, retailers are empowered to learn deeply about their customers’ shopping preferences and behaviors, allowing for personalized shopper interaction.The collaborative partnership offers a unique combination of STRATACACHE’s digital technology solutions and Hakuhodo DY Holdings’s marketing technology capabilities.
The groups will conceptualize, develop and test new consumer experience strategies and scalable transformative technology solutions, providing a competitive edge in rethinking retail experiences and revolutionizing experiential retail.
Further, the two companies will research new methods to enhance path to purchase marketing and develop best-in-class solutions for retailers, manufacturers and media companies.Manish Kumar, Managing Director & SVP-APAC of STRATACACHE, said, “This collaboration fits into our strategic regional growth plan, strengthens our continual efforts to better serve our customers and helps to capture the immense potential in Japan and the expansive APAC region.”Chris Riegel, CEO of STRATACACHE, added, “At STRATACACHE, we create strategic partnerships to bring digital display, sensor, mobile and emerging technology to market, at scale.
STRATACACHE strongly believes in technology innovation and adding value to the in-store experience our customers are delivering to their shoppers by continually enhancing our solution offering.
This partnership with Hakuhodo DY Group’s robust marketing and solid business networks make our partnership a clear win-win.”“Through this partnership, STRATACACHE is unlocking marketing and media capabilities and the extensive customer base of one of the largest integrated marketing solutions companies in Japan.
As a technology company, you have a clear advantage over your competition.
One way to achieve better performance is to strategically utilize strategies that help generate leads and grow your business.In this post, we providesix strategies that every tech company must incorporate as part of their B2B marketing strategy.
In order for these strategies to work effectively, they must be properly implemented and used as part of the company's overall B2B marketing strategy.
