Tips to Create Attractive Landing Page
The purpose of creating a landing page is to advertising and marketing products or services. A landing page is page where userland after they clink on link Example Link in email, link on social media ads campaign. There is only one purpose for creating a landing page is CTA AKA Call to Action
- Have a Clear Goal for Your Landing Page
Have a clear idea about the goal of your landing page what do you want from a visitor after they land on your landing page. Do you want them to fill out a contact form? Do you want them to take the desired action like Subscribe, Purchase, Share, Sale? Have a clear idea of your goal.
- Study Your Competition
Competitor analysis is the first step you should take before creating a landing page for the website. If your competitor is doing with their landing page see what kind of landing page they have built, what type of CTA button they used, what kind of content they have used on their landing page. Use their tricks and build your landing page accordingly.
- Know Your Users
If you don’t know your target user who is going to land on your page, then you can’t get desired results from the page. You need to understand their demographics, age, geographical location, Understanding the target audience really helpful to create a landing page.
- Study & Analyse
When you analyze and study visitors you came to know from where visitors are coming from are they coming from email marketing campaigns, are they coming from the social media campaign or they are coming from the organic search or the advertisement on the search engine. So analyzing and studying will help you in how to design a different landing page for a different target audience.
- A/b Testing
Build Two, three landing pages and use different elements and CTA in each and measure the effectiveness of each so you can finalize which Landing page is more effective.
- Attention
You have to get all the attention of visitors in the first place when users land on your page. Make your heading line
Bonus Tips
- Include Supporting Sub-headings
- Explain Benefits
- Create Clear & Clutter-Free Design
Read Here: https://www.bigapplemedia.com/essential-tips-for-creating-best-converting-landing-pages/