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Socialbakers, the world’s leading social media marketing platform, has opened registrations for the ninth edition of its well-known summit for digital marketing professionals, Engage 2020: The Value of Experience.
The award-winning summit, which will be both free and virtual this year, will feature marketers, CEOs, CMOs and visionaries from the world’s most iconic brands and will be held Nov. 18-20, 2020.Socialbakers Engage 2020 is the largest, free online marketing conference, bringing together the best marketing minds in the world.
Speakers like Mari Smith, the Premier Facebook Marketing Expert, Brian Solis, Global Innovation Analyst at Salesforce, and Rand Fishkin, founder of Moz and SparkToro, will come together with industry thought leaders from Facebook, TikTok and eMarketer to share the latest insights.
The theme this year is the “The Value of Experience,” highlighting the importance of understanding what it takes to meet and exceed customer expectations at a time when consumers have put digital at the fore.“Customers’ expectations have reached new heights.
Their brand loyalty depends on how well the brand meets or exceeds their expectations at every single point of the customer journey,” said Yuval Ben-Itzhak, President of Socialbakers.
“That’s why our Socialbakers Engage conference has a razor-sharp focus on giving marketers the insights and tools they need to put the customer-experience-first.”https://www.martechcube.com/social-media-marketing-leader-opens-registration-for-engage-2020/
The increase of natural language processing, big data analytics, sentiment analysis, and usage of alternative data resources also helps.
More data resources are added to a long listing of websites, which are getting scraped every day for modernized data.
Amongst these, optional data resources have gotabig footing because of enormous data produced from the social media sites as well as review platforms.
Amongst the many usages of scraping social media websites includes the brand audit.How Important the Brand Audit Is?Nearly all the brands today use social media, providing its services and products, and making special connections with the targeted audiences.
For instance, the majority of people go to any shop and demand “Coca-Cola”, not the soft drink.
All these are important information, which will assist in redrawing your business plans.All the data and more could get scraped using online resources and could be utilized together to determine the pain points and the points that you shine.