Rural India is growing exponentially and presents the huge untapped potential for Indian products and services. However, poor infrastructure, low connectivity, lack of proper channels are the reasons why many companies are unable to penetrate these markets properly.
How can companies overcome these hurdles and seize opportunities in these areas? The answer lies in having a robust sales and distribution model in place.
There are various sales and distribution models that the companies can implement. They are:
Leveraging existing sales and distribution network -
A lot of companies have a strong distribution network, because of which they are already present in most corners of the country. They only need to expand this network further to expand their reach and be present in the remote villages.
Hub and spoke model -
This model is comparatively an easier to manage model in which stocks are sent to one central 'hub' and then distributed to other parts (spokes) from there. It helps in dispatching goods in bulk to one area and hence reduces cost.
Feet on the street -
This model entails using the local talent to introduce the brand to the villagers and engage them with the company. This model helps in building brand equity and goodwill as well but requires micromanagement.
Each of these strategies has its pros and cons and no one strategy can be relevant or correct for all markets. Indian rural landscape is varied with each state having their own identity, traditions, and beliefs. Even the language changes every few kilometers. Hence, a blanket approach will not work across regions. How do you then break into a market as difficult as this?
The secret is to not rely on anyone's strategy but use a combination of various strategies depending on the culture and requirements of each market.
The author is CEO & Co-founder of 72 Networks
By Srinivas LNew age logistics companies are using technology to make massive supply chains easier to manage.
Effortless and accurate real-time tracking of products is among the many reasons why 4G facilitated the e-commerce industry.
They know the near to accurate location and time of the deliveries.
In instances when an order is canceled while in transit, they are alerted immediately saving effort, time, and their employers’ money.
By providing SMEs real-time tracking of incoming and outgoing deliveries, new age logistics companies are making shipping more straightforward than ever before.
Artificial intelligence is helping the supply chain managers manage huge supply chains by assisting in decision making.
This article will tell you how to minimize last mile delivery issues
Last-mile delivery logistics is no rocket science. It is one of the most common networks in the transportation industry.
And I think this guide will act as an eye-opener for anyone facing confusion with last-mile deliveries.
To the ones within the industry, they know how vast and important it is last-mile delivery logistics.
It contributes about 28 percent of the total cost of the shipment. In addition, growth in e-commerce is also rising and radicalizing the way shippers look down at last-mile logistics.
Moreover, logistics of e-commerce which includes fulfillment and delivery has further made last mile very crucial in the transport industry.
The Last Mile Delivery market research report provides the latest industry data, growth, key segments and future trends on the basis of the detailed study.
This market report also allows you to identify the future opportunity and growth rate of the leading segment based on regions and countries.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the last mile delivery market include United Parcel Service of America, Inc., FedEx Corporation, USPS, XPO Logistics Inc., DHL International GmbH, Ryder System Inc., Schneider National Inc., J.B. Hunt Transport Inc., ArcBest Corporation, SEKO Worldwide LLC.
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Consumers increasingly turn to e-commerce for all their shopping needs speedy fulfillment.
Along with emerging trends, the market is facing some challenges which include complexity, navigating traffic, and shortage of drivers.
