Recently a business network colleague posted a message on our Facebook group page begging us all to "like" his Facebook page. The implied reason was so he could obtain a vanity URL. My initial reaction was that I'd like to help so I visited his page to see what he was offering. The answer was nothing, zero, zilch. He'd filled in some brief details about his company (which operates in the highly competitive area of insurance) and that was all. No industry updates, no company updates, no information that would help me decide if he was someone that, first, I would want to do business with, and second that I would want to recommend to others.
I have a strong belief that networking is about giving and there was no evidence of that on this page. In fact, it was rather as if because we were members of the same group, that support in the form of likes would be automatic. Buy Facebook Fan Page Likes
Facebook and other social networking sites are about connecting with others, certainly, but they are more about creating and maintaining strong relationships based on mutual trust and respect rather than merely gathering numbers. Begging for "likes" rather defeats the purpose of acquiring quality followers who will contribute to your page, offer feedback and be interactive.
As well, by liking a page, I'm publicly putting my hand up to say I think what someone else is doing is worth my friends and followers investing their time in looking at. Now, I value their time as much as my own, so I wouldn't suggest they waste theirs by looking at a page with nothing on it. A page that is merely an act of blatant self-promotion.
If the page had been updated, filled with useful posts, or was even mildly entertaining, I would have helped this colleague like a shot. But I'm in the business of helping businesses get noticed, and often that's through social media marketing. By tacitly endorsing his Facebook strategy I would effectively be saying this is the way to do it. I don't believe it is. Buy Facebook Post Likes
However, I may be a lone voice in the wilderness because three other colleagues from the same networking group followed our first colleague's lead and also begged for likes. And, Andy Moore, a director at a company specialising in "creating innovative online marketing strategies" believes it's a good strategy.
He says, "I've had success building a community around brands using Facebook pages and in my experience one of the most effective ways to grow a business page is to encourage likes by harnessing the personal network of the individuals associated with the brand. Once you have their attention the challenge is create interaction by offering great content." In other words, he's saying it's ok to ask people you know to like your page, before putting anything on it.
Perhaps there is no right or wrong way with such a new medium. Although I would have thought simple courtesy would dictate that there should at least be some reward (such as something to read!) for those complying with such a like request.
How should we go about getting people to like our Facebook pages? For a start, there's a facility on Facebook to "recommend" pages to friends. I don't have much problem with that, I've used it myself. But I tend to do so only after I've posted an item I think people will find useful. I simply wouldn't expect people to like me when there's nothing there for them to like. It's like being asked to buy before knowing what the product is. After all, as I've already said, liking a page makes it visible to everyone in your network. Buy Facebook Video Views
Here are some ways to encourage (as opposed to beg) people to like your Facebook page:
- Post useful information that helps people in their business or personal life
- Ask (relevant) questions that inspire interactivity
- Post events that followers might like to attend
- Offer links to other sites, pages or videos that entertain or inform visitors and followers
- Congratulate other connections on their achievements
- Comment on relevant news items pertaining to your industry
Really, you are only limited by your imagination. But, like anything on the web, offer value. Give freely of your knowledge and experience. You'll find these returns far greater dividends than begging likes because your followers will be genuinely interested in you, your page and your business. And isn't building relationships what Facebook is all about?
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